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SEO News
Success Strategies for Optimizing Online Press Release Campaigns
By Craig Cannings
Before I outline the key steps we took in our own online PR endeavors, let's first review the key benefits of an optimized Press Release campaign:
I was recently having breakfast with a good friend of mine who is in management with a large Brick and Mortar Company and the topic of Press Releases came up in our conversation. My friend questioned the real value of this medium and pointed out that Press Releases, while certainly apart of his company's communication strategy seemed to have little impact or value on their business as a whole and were rarely picked up by major news publications. Well, in my last online press release campaign, I can honestly say we did not receive an enthusiastic call from the Business editor of USA Today or the New York Times or even the Grand Forks Herald for that matter!
However, this recent Press Release campaign did result in a top 5 listing for one of my keywords in Google, multiple top 20 listings, strong placement in Yahoo and Google News, many new quality in-bound links and a significant ?rease in our overall web visibility. The campaign proved to be a roaring success in driving quality traff?and gaining great exposure for our site, even though we were largely ignored by all of the mainstream news publications. So, how did we do it?
? High Quality One-Way Links to Your Website
A well-constructed Press Release campaign can result in multiple in-bound links from various sources such as industry-related websites, news and media sites, many of which have a decent Google Page Rank. Given that our business was launching a... more..
Success Strategies for Optimizing Online Press Release Campaigns
Current SEO Search Engine Optimization Events and News
Article Topic: SEO Search Engine Optimization
We do SEO Search Engine Optimization. Our experience is in the field of SEO Search Engine Optimization. If you have questions, please don't hesitate to contact us. We have a trained staff in SEO Search Engine Optimization. We can work along side your staff in the field of SEO Search Engine Optimization. We can assist you in training as well. Our dedication is to our clients and SEO Search Engine Optimization and we can provide the best of service in this field. We are here to help you with SEO Search Engine Optimization. Our satisfied clients testify of our ongoing work in SEO Search Engine Optimization. Please allow us to serve you in all your SEO Search Engine Optimization needs.
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Technology News:
Blogging live from Spiral Jetty... Never say never, but this may be the first blog ever posted live from the monumental earthwork on the edge of the Great Salt Lake called Spiral Jetty.
Employee shot, wounded at Virginia Apple store... The victim, a 26-year-old woman, is in serious but stable condition with a wound to the shoulder. Some media outlets are reporting robbery as the motive, but police say it's too early to tell.
Seattle fire knocks out service to Bing Travel, other sites... At least two dozen sites experience protracted outage following Thursday night electrical fire at Fisher Plaza data center. Verizon's Seattle-area DSL service also gets temporarily disrupted.
What soccer team would your company be?... Martin Veitch at CIO.co.uk riffs on how certain football clubs resemble software companies, to good and painful effect.
iPhone 3GS jailbreak, 'purplera1n,' hits Web... Hacker who originally unlocked the iPhone has let loose a jailbreaking app for the iPhone 3GS ahead of the iPhone dev team. For now, it's Windows-only, but a Mac version is supposedly on the way.
Apple patents point to haptics, fingerprints, RFID... Three just-published patent applications hint at the company's future plans. But it could be a while before we see any of the functionality built into iPhones or other Apple devices.
Symantec's Ramzan on solving the antivirus puzzle... q&a From puzzles and chess to ciphers and antivirus software, Zulfikar Ramzan talks about how he got into the computer security business and where it's headed.
Week in review: A speedier new Firefox... Mozilla's latest version plays catch-up with the browser competition. Also: the latest in Windows 7 news, and a Yahoo data center in a new shade of green.
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NEWS
8 Secrets to Fill Your Business in 60 Days
By Donna Gunter (c) 2009 OnlineBizU.com
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days:
1. Success mind set. Don't gloss over this strategy -- it may be the most important of all. If you truly want to succeed in your business and are passionate about what you do, nothing will hold you back. This often means that you have to step out in faith that you'll succeed, and most importantly, believe in yourself as a success. Sure, you may stumble, or even fall, but you must be willing to pick yourself back up and persevere -- even without a safety net hanging under you.
2. Target market. The biggest mistake that business owners make is wanting to sell to everyone. If you've tried this, you have no doubt discovered that casting your net around everyone is a very difficult task. Narrowing that group to a more manageable number will actually serve you much better, believe it or not. If you can identify a smaller group of hungry prospects who are willing to pay for the solutions to the problems that... more..
8 Secrets to Fill Your Business in 60 Days
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In The News
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Best Free Search Engine Submission Tactics!
When submitting your web pages to the top search engines, in order to get a good position you need to optimize your pages to rank well for a certain key phrase.
Once you have determined the best key phrase for your webpage you then need to do two things:
1. Your header tags should have that exact same phrase within them. Preferably your title tag should be that key phrase only, and your description tag should have the phrase within it. Your keyword tag should also have that phrase only. This is because lots of different keywords here will only dilute the importance of the first.
2. Secondly, make sure this key phrase is the first word on your page i.e. the title (h1) at the top of the actual page (directly underneath the header tags). It should also be an integral part of the page as a whole. In other words it should be mentioned several times throughout the page, especially towards the top of the page, but in a natural way. Also, any image you have at the top of the page should have the key phrase as its alt tag.
These two tips are the most important for getting a good ranking but there are other points you should bear in mind. So here are some more important tips to help you get and keep the top listing you're looking for:
Remember optimizing is imperative in order to gain a top position but it isn't everything. Use some common sense as to how the title, description and content will look to visitors.
For example, it's almost pointless getting a high position if the title and description doesn't talk people into clicking for more information. Your description, as well as incorporating your key phrase should tell people what your page offers. And its pointless anyone reading your page if it doesn't inspire them to do what you want them to do.
Furthermore, once you're happy with the page, leave it for a few months to see how it works out before making drastic changes. Remember it can take a long time for your optimized pages to rank highly even after the long wait to get indexed in the first place. Once your page is in the search engine's index give it a chance to get properly established before you start tweaking your work just because you haven't immediately got a number one position.
Plus, it's perfectly normal for your page to continually rise and fall in its ranking. Don't panic if it falls. This is normal. Be patient. After the wait you had to get your page indexed in the first place, you then have to wait a while longer because it will take time to see how your page "ages" in the indices.
In time it will settle down as the search engines determine your pages click-through popularity. Any changes you make to your site may not be reflected in it's rating for several months or more, so be patient before you make drastic alterations.
A final important point:
Don't submit to the search engine until you have established a few links to your site from other sites. Some of the biggest search engines will not index you if no other domains are linking to your site.
The best way to do this is manually. It may take a lot of time and effort but it is essential if you are seriously wanting to get indexed with the big search engines. The most ideal links you can have pointing to you are from the major directories such as LookSmart or Yahoo, but especially The Open Directory. We are a
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